比特派苹果|merkle
作者： 比特派苹果
2024-03-07 19:52:19
| 美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯
| 美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯
跳转到主要内容
美库尔
APAC
UK / EMEA
US / Global
旗下品牌
Outfox
Media Storm
4Cite
DigitalPi
Ugam
Filter
Happy Marketer
Namics
Merkle | DWA
Merkle RMG
联系我们
解决方案
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化与精准营销
数据分析与洞察
原生信息流推广
亚马逊国际推广服务
客户案例
思想领导力
2020营销使命
2019营销使命
人本营销
关于美库尔
公司介绍
新闻资讯
人才招聘
联系我们
首页
解决方案
客户案例
思想领导力
关于美库尔
联系我们
旗下品牌
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化与精准营销
数据分析与洞察
原生信息流推广
亚马逊国际推广服务
2020营销使命
2019营销使命
人本营销
公司介绍
新闻资讯
人才招聘
联系我们
Outfox
Media Storm
4Cite
DigitalPi
Ugam
Filter
Happy Marketer
Namics
Merkle | DWA
Merkle RMG
解决方案
美库尔提供全方位的，基于数据和技术的“端到端”营销解决方案和服务
SEM搜索引擎营销
作为百度认证的SEM国内五星代理与海外代理，我们以强大的数据分析能力和营销团队作支持，帮您达成推广目标和实现推广效益的最大化。
了解更多
SEM搜索引擎营销
作为百度认证的SEM国内五星代理与海外代理，我们以强大的数据分析能力和营销团队作支持，帮您达成推广目标和实现推广效益的最大化。
了解更多
营销大数据平台
我们提供消费者数据湖，客户数据平台等多种营销大数据平台解决方案，帮助企业实现全渠道营销数据的打通、整合、共享与实时分析。
了解更多
营销大数据平台
我们提供消费者数据湖，客户数据平台等多种营销大数据平台解决方案，帮助企业实现全渠道营销数据的打通、整合、共享与实时分析。
了解更多
用户体验与个性化营销
美库尔一直致力于帮助企业与用户之间建立实时传递的、独一无二的个性化用户体验，这些服务包括公司网站、APP、微信小程序的数据收集、智能推荐、数字化体验优化等。
了解更多
用户体验与个性化营销
美库尔一直致力于帮助企业与用户之间建立实时传递的、独一无二的个性化用户体验，这些服务包括公司网站、APP、微信小程序的数据收集、智能推荐、数字化体验优化等。
了解更多
电商营销解决方案
我们的服务包括了从品牌自营网络的数据采集到提升电商引流、渠道、内容、体验和转化的策略，再到营销场景战略实施的一体化和精细化服务，涉及零售、消费、教育、科技和金融等多个领域。
了解更多
电商营销解决方案
我们的服务包括了从品牌自营网络的数据采集到提升电商引流、渠道、内容、体验和转化的策略，再到营销场景战略实施的一体化和精细化服务，涉及零售、消费、教育、科技和金融等多个领域。
了解更多
CRM与客户忠诚度计划
美库尔提供端到端的CRM与客户忠诚度解决方案，特别是为中国定制的LOYALTYPLUS平台，打通了微信、微博、天猫、京东等社交与电商渠道，通过规则引擎，灵活配置各项会员激励服务。
了解更多
CRM与客户忠诚度计划
美库尔提供端到端的CRM与客户忠诚度解决方案，特别是为中国定制的LOYALTYPLUS平台，打通了微信、微博、天猫、京东等社交与电商渠道，通过规则引擎，灵活配置各项会员激励服务。
了解更多
SEO搜索引擎优化
我们开发了一套独特的，以白帽SEO为原则、技术为基础的百度SEO方案。我们与百度的战略合作意味着您将始终走在SEO发展的前端。
了解更多
SEO搜索引擎优化
我们开发了一套独特的，以白帽SEO为原则、技术为基础的百度SEO方案。我们与百度的战略合作意味着您将始终走在SEO发展的前端。
了解更多
营销自动化与精准营销
我们拥有业界领先的团队，与国内外知名平台合作（例如Eloqua, Adobe Campaign, Salesforce Marketing cloud, Responsys,
Marketo），为客户提供全链路的营销自动化与精准营销解决方案。
了解更多
营销自动化与精准营销
我们拥有业界领先的团队，与国内外知名平台合作（例如Eloqua, Adobe Campaign, Salesforce Marketing cloud,
Responsys, Marketo），为客户提供全链路的营销自动化与精准营销解决方案。
了解更多
数据分析与洞察
根据企业场景需求和数据状况，应用机器学习、AI算法、统计建模等方法，辅助客户做出最优营销决策。包括精准营销获客、客户旅程分析、客户洞察、营销组合优化、运营优化、商业智能等。
了解更多
数据分析与洞察
根据企业场景需求和数据状况，应用机器学习、AI算法、统计建模等方法，辅助客户做出最优营销决策。包括精准营销获客、客户旅程分析、客户洞察、营销组合优化、运营优化、商业智能等。
了解更多
原生信息流推广
基于移动设备的原生信息流广告被证明能有效地提高品牌曝光与知名度，通过数据分析与用户模型，更能实现精准有效触及。
了解更多
原生信息流推广
基于移动设备的原生信息流广告被证明能有效地提高品牌曝光与知名度，通过数据分析与用户模型，更能实现精准有效触及。
了解更多
专注营销30年，美库尔凭借丰富的行业经验和技术能力帮助企业做出最优商业决策
450+
国际大品牌客户
150+
大型市场营销数据系统
37亿+
兆字节的客户数据
1000+
营销分析报告
10亿+
直邮信件
120亿+
授权直销电子邮件
100亿+
美元的营销决策
latest awards
客户案例
数据库营销协助提升企业品牌绩效
数据质量显著提升:包括电话、邮件、地址等关键联系信息的处理
数据成功整合:设计相应的CRM运营策略，更详细地了解客户画像
运营效率提升:统一设计营销方案，协调各供应商资源获客率提升5%，客户流失率...
数据质量显著提升:包括电话、邮件、地址等关键联系信息的处理
数据成功整合:设计相应的CRM运营策略，更详细地了解客户画像
运营效率提升:统一设计营销方案，协调各供应商资源获客率提升5%，客户流失率降低10%
了解更多>
知名运动品牌CRM与球迷圈社区营销案例
美库尔整合了APP，网站、各电商、线下门店、新闻视频等全渠道的近亿会员，生成球迷的完整视图；
会员活动设计，提高了球迷圈会员购买、复购、观赛、游戏等活动；项目上线后，短时间内招募数百万新会员；活跃用户互动次数月均超过10次/人。
了解更多>
merklechina@merkle.com
中国各地分公司
上海 北京 南京 广州
关于我们 公司介绍 新闻资讯 人才招聘 联系我们 思想领导力
解决方案 SEM搜索引擎营销 营销大数据平台 用户体验与个性化营销 电商营销解决方案 CRM与客户忠诚度计划 SEO搜索引擎优化
营销自动化与精准营销 数据分析与洞察 原生信息流推广
旗下品牌
© 2019 美库尔商务信息咨询（上海）有限公司 沪ICP备14040456号-5
Merkle Tree - 知乎
Merkle Tree - 知乎切换模式写文章登录/注册Merkle Tree知乎用户yYCR7e本文将讲解 Merkle Tree，为什么讲解 Merkle Tree 呢？ 地球上大部分人应该连它的名字都没有听过。Merkle Tree 是由计算机科学家 Ralph Merkle 在很多年前提出的，并以他本人的名字来命名，中文翻译过来叫默克尔树，也叫哈希树。Merkle Tree 号称区块链面试必考题，因为的确太常用了。说到根本上 Merkle Tree 就是用来做完整性校验的，所谓的完整性校验，就是检查一下数据有没有损坏或者被恶意篡改。Merkle Tree 的最大的应用场合就是在点对点网络上，Git 版本控制系统，IPFS 协议以及比特币以太坊等等项目，都用到了它。哈希 HashMerkle Tree 如果直接去看定义，会看到一张比较复杂的图，可能会把你一下子吓到，然后就不想学了。但是别忘了，Merkle Tree 还有另外一个名字，叫哈希树。先讲哈希，再讲什么是哈希列表，最后在递进到哈希树，这样三步下来，每一步都其实很好理解，保证你能一下子就掌握 Merkle Tree 的概念。先介绍什么是哈希。其实要实现完整性校验，最简单的方法就是对要校验的整个的数据文件做个哈希运算，把得到的哈希值公布在网上，这样我们把数据下载到手之后，再次运算一下哈希值，如果运算结果相等，就表示我们下载过程中文件没有任何的损坏。因为哈希的最大特点是，如果数据稍微变了一点点，那么经过哈希运算，得到的哈希值将会变得面目全非。没有人可以把数据篡改了，同时还能保证数据的哈希不变。这种简单的采用哈希的方式做数据运算，比较适合数据本身不做分割，同时是放在一台服务器上的情况。例如，如果去某个公司网站上去下载他们的一个软件，就会看到公司网站上公布了这个下载包的哈希值，这个哈希值非常重要，因为有了这串数，我们就可以放心的去下载这个软件，下载完做一下完整性校验，就知道这个软件没有损坏。甚至可以放心从其他的不可信网站上去下载这个软件包，因为有了校验机制，也一样可以保证这个包是跟官方的包丝毫不差的。哈希列表 Hash List但是在去中心化网络，或者叫点对点网络上，数据往往都是拆分成很多小碎片去下载的，而且其中很多机器可以认为是不稳定或者是不可信的，这时需要有更加巧妙的做法。最简单的方式就是用 Hash List ，也就是哈希列表。实际中，点对点网络在传输数据的时候，其实都是把比较大的一个文件，切成小的数据块。这样的好处是，如果有一个小块数据在传输过程中损坏了，那我只要重新下载这一个数据块就行了，不用重新下载整个文件。当然这就要求对每个数据块计算哈希值，所有这些小数据块的哈希值都是兄弟关系，这样大家就组成了一个哈希列表。BT 下载的时候，在下载真正的数据之前，会先下载一个哈希列表的，这个就是所谓的种子文件。有了各个 hash 之后，数据本身就可以从任意的机器上下载了，不用管那些机器是否是安全可信的。这时有一个问题就出现了，那么多的哈希，我们怎么保证它们本身都是正确的呢？答案是我们需要一个根哈希，根就是树根的根。把每个小块的哈希值拼到一起，然后对整个这个长长的字符串再做一次哈希运算，最终的结果就是哈希列表的根哈希。于是，如果我们能够保证从一个绝对可信的网站，或者从我们的朋友手里拿到一个正确的根哈希，就可以用它来校验哈希列表中的每一个哈希都是正确的，进而可以保证下载的每一个数据块的正确性了。Hash List 也就是哈希列表形式，就非常适合在点对点网络上存储的大型数据了。Merkle Tree 哈希树其实 Merkle Tree 本身也算是一个哈希列表，只不过是在这个基础上又引入了树形结构，从而获得了更高的灵活性。我们先说计算机科学中的树的概念，树跟自然界一棵树有着类似的结构，只不过计算机科学中的树通常都是倒着画，根在上面，然后一路往下开枝散叶。举一个最简单的例子，所有的文件都存放在一个文件夹中，这个文件夹就叫根文件夹，根就是树根的意思，这个文件夹又会包含其他文件夹，子文件夹中又会包含孙子辈的文件夹。这样层层的包含或者说从属关系，画成图就是一棵倒挂的树，而这个结构就是计算机科学中随处可见的树的概念，怎么样，简单吧？然后就说到主角 Merkle Tree 了。在最底层，和哈希列表一样，我们把数据分成小的数据块，有相应的哈希和它对应。但是往上走，并不是直接去运算根哈希，而是把相邻的两个哈希合并成一个字符串，然后运算这个字符串的哈希，这样每两个哈希就结婚生子，得到了一个”子哈希“。如果最底层的哈希总数是单数，那到最后必然出现一个单身哈希，这种情况就直接对它进行哈希运算，所以也能得到它的子哈希。于是往上推，依然是一样的方式，可以得到数目更少的新一级哈希，最终必然形成一棵倒挂的树，到了树根的这个位置，这一代就剩下一个根哈希了，我们把它叫做 Merkle Root 。需要补充一下的是，根哈希有时候也叫主哈希 Master Hash ，也有人叫它顶哈希 Top Hash ，因为画图的时候通常都是倒着画这根树，反正不管叫什么，说的都是一个东西。于是我们看到 Merkle Tree 比普通的哈希列表稍微复杂了一点点，那么优点是什么呢？相对于 Hash List，Merkle Tree 的明显的一个好处是可以单独拿出一个分支来（作为一个小树）对部分数据进行校验，这给很多使用场合就带来了哈希列表所不能比拟的灵活和高性能。Merkle Tree 是三个概念的叠加，一个是哈希，第二个是哈希列表，第三个是树。总结本节的内容就是为了讲清楚 Merkle Tree 这个概念，内容差不多了，来总结一下。哈希和树都是计算机科学中最基础最重要的两个概念，可以用在很多不同场合。单个哈希不能担当大文件在分布式点对点网络上的校验工作，于是我们有了哈希列表的概念。 Merkle Tree 可以认为是哈希列表的一个变体，让哈希列表变得更加灵活高效，因为每次校验都可以单纯拿出树的一个分支来操作。非常感谢您对 IPFS&Filecoin 项目的持续支持。我们很高兴继续与您一起，为人类信息建立一个强大的，去中心化和高效的基础。FilCloud 帮你迅速了解 IPFS 领域的热点技术和应用公众号：filcloud发布于 2020-01-18 19:52树（数据结构）生物分类学算法赞同 6811 条评论分享喜欢收藏申请
Merkle - We dream. We do. We deliver.
Merkle - We dream. We do. We deliver.
Work
Services
Merkle Now
About
Careers
Locations
Back
Services
Consulting & Transformation
Experience & Commerce
Activation
Analytics & Data Platforms
Data & Identity
B2B
Back
Locations
North America
Europe
Middle East
Australia and Oceania
Asia Pacific
Back
United States
Back
Austria
Bulgaria
Czechia
Denmark
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Serbia
Spain
Sweden
Switzerland
United Kingdom
Back
United Arab Emirates
Back
Australia
New Zealand
Back
China
India
Singapore
Taiwan
Hong Kong
en
English
Deutsch
Español
繁體中文
en
de
es
zh
Contact Us
Contact Us
Customer experience reimagined
ABOUT US
OUR WORK
Customer experience reimagined
ABOUT US
OUR WORK
Welcome to Merkle
Customer experience reimagined
ABOUT US
OUR WORK
Welcome to Merkle
Customer experience reimagined
ABOUT US
OUR WORK
Welcome to Merkle
Customer experience reimagined
ABOUT US
OUR WORK
Welcome to Merkle
Customer experience reimagined
ABOUT US
OUR WORK
Engagement to Empowerment: Winning in Today’s Experience Economy
How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.
Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.
LEARN MORE
OUR SERVICES
Engagement to Empowerment: Winning in Today’s Experience Economy
How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.
Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.
LEARN MORE
OUR SERVICES
2024 CX Imperatives
Engagement to Empowerment: Winning in Today’s Experience Economy
How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.
Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.
LEARN MORE
OUR SERVICES
2024 CX Imperatives
Engagement to Empowerment: Winning in Today’s Experience Economy
How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.
Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.
LEARN MORE
OUR SERVICES
2024 CX Imperatives
Engagement to Empowerment: Winning in Today’s Experience Economy
How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.
Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.
LEARN MORE
OUR SERVICES
2024 CX Imperatives
Engagement to Empowerment: Winning in Today’s Experience Economy
How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.
Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.
LEARN MORE
OUR SERVICES
How we help brands
ALL WORK
How we help brands
ALL WORK
How we help brands
ALL WORK
How we help brands
ALL WORK
How we help brands
ALL WORK
How we help brands
ALL WORK
Satair
A commerce solution where not even the sky is the limit
Read case
Funlab
Fun and functional experiences go digital
Read case
KFC
Connecting the virtual and real worlds for China’s Gen Z
Read case
Under Armour
A longstanding partnership drives commerce performance
Read case
Signify
Using data to power direct-to-consumer transformation
Read case
CTCA
Using addressable TV to deliver critical messaging
Read case
Siemens
Shaping the future as a driver of digitalisation
Read case
Tabcorp
Betting on digital experiences
Read case
Annie Selke
Expanding reach and identifying new customers
Read case
Audi
Driving successful corporate comms for Audi AG
Read case
Marel
The saga of a sustainable, digital ecosystem
Read case
Get to know us.
Discover what we're about—and how we put our expertise to work to help the best companies in the world transform customer experiences.
About us
Get to know us.
Discover what we're about—and how we put our expertise to work to help the best companies in the world transform customer experiences.
About us
Get to know us.
Discover what we're about—and how we put our expertise to work to help the best companies in the world transform customer experiences.
About us
Get to know us.
Discover what we're about—and how we put our expertise to work to help the best companies in the world transform customer experiences.
About us
Get to know us.
Discover what we're about—and how we put our expertise to work to help the best companies in the world transform customer experiences.
About us
Get to know us.
Discover what we're about—and how we put our expertise to work to help the best companies in the world transform customer experiences.
About us
What we’re talking about right now
From our latest work to the latest insights from offices across the globe, find out what's getting our attention.
READ MORE
What we’re talking about right now
From our latest work to the latest insights from offices across the globe, find out what's getting our attention.
READ MORE
MERKLE NOW
What we’re talking about right now
From our latest work to the latest insights from offices across the globe, find out what's getting our attention.
READ MORE
MERKLE NOW
What we’re talking about right now
From our latest work to the latest insights from offices across the globe, find out what's getting our attention.
READ MORE
MERKLE NOW
What we’re talking about right now
From our latest work to the latest insights from offices across the globe, find out what's getting our attention.
READ MORE
MERKLE NOW
What we’re talking about right now
From our latest work to the latest insights from offices across the globe, find out what's getting our attention.
READ MORE
A world of talent - worldwide
Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.
SEE LOCATIONS
SEARCH JOBS
A world of talent - worldwide
Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.
SEE LOCATIONS
SEARCH JOBS
WHERE TO FIND US
A world of talent - worldwide
Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.
SEE LOCATIONS
SEARCH JOBS
WHERE TO FIND US
A world of talent - worldwide
Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.
SEE LOCATIONS
SEARCH JOBS
WHERE TO FIND US
A world of talent - worldwide
Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.
SEE LOCATIONS
SEARCH JOBS
WHERE TO FIND US
A world of talent - worldwide
Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.
SEE LOCATIONS
SEARCH JOBS
Want to talk?
Get in contact
Get in contact with us
Legal Terms
Privacy Policy
Disclosure Policy
Cookie Notice
Email Preferences
Sitemap
Looking for Ralph Merkle? Click here.
© 2024 Merkle Inc.
美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯 | 美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯
美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯 | 美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯
跳转到主要内容
美库尔
APAC
UK / EMEA
US / Global
旗下品牌
Outfox
Media Storm
4Cite
DigitalPi
Ugam
Filter
Happy Marketer
Namics
Merkle | DWA
Merkle RMG
联系我们
解决方案
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化与精准营销
数据分析与洞察
原生信息流推广
亚马逊国际推广服务
客户案例
思想领导力
2020营销使命
2019营销使命
人本营销
关于美库尔
公司介绍
新闻资讯
人才招聘
联系我们
首页
解决方案
客户案例
思想领导力
关于美库尔
联系我们
旗下品牌
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化与精准营销
数据分析与洞察
原生信息流推广
亚马逊国际推广服务
2020营销使命
2019营销使命
人本营销
公司介绍
新闻资讯
人才招聘
联系我们
Outfox
Media Storm
4Cite
DigitalPi
Ugam
Filter
Happy Marketer
Namics
Merkle | DWA
Merkle RMG
信之数据 达于成效
truth in data proof in performance
公司介绍
新闻资讯
人才招聘
联系我们
关于美库尔
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的最大化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有16000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。
美库尔于2016年加入了电通集团。
美库尔中国办公室包括上海、北京、南京和广州
我们的服务
美库尔帮助企业客户实现“以人为本”的战略营销转型，即从原来的以数据结果衡量客户关系、营销行为和用户忠诚度的营销理念，上升到帮助企业与消费者之间建立实时传递的、真正的、独一无二的个性化用户体验。
美库尔的核心优势
国际化的营销技术及理念
强大的数据分析与洞察能力
基于“以人为本”营销理念的可寻址技术
智能化、实时性、可扩展的营销数据中台
独创的白帽SEO / SEM技术
兼顾中国特色社交媒体属性的全球客户忠诚度管理系统
世界顶级合作伙伴 共建数字营销生态体系
百度、阿里、腾讯、华为、京东
银联、中国移动、中国联通、中国电信
上海数交所、微软、科大讯飞
30年先进的营销经验积累
为全球400多个国际大品牌提供端到端服务
管理超过150个大型市场营销数据系统
管理超过37亿兆字节的客户数据
每年管理并发送超过100亿封直邮信件
每年做出超过100亿美元的营销决策
出色的全球化服务能力
30% 商业智能咨询顾问
25% 营销自动化与效果媒体咨询顾问
45% 数据专家级工程师
美库尔全球9000多名员工
53个办公地点
13个国家
17个旗下各具特色的营销服务品牌
美库尔全球
无论是立足中国市场，还是走向海外，美库尔都是您最值得信懒的合作伙伴！
9000+
公司员工
53+
办事处
400+
世界级客户
美库尔中国办公室包括上海、北京、南京和广州
merklechina@merkle.com
中国各地分公司
上海 北京 南京 广州
关于我们 公司介绍 新闻资讯 人才招聘 联系我们 思想领导力
解决方案 SEM搜索引擎营销 营销大数据平台 用户体验与个性化营销 电商营销解决方案 CRM与客户忠诚度计划 SEO搜索引擎优化
营销自动化与精准营销 数据分析与洞察 原生信息流推广
旗下品牌
© 2019 美库尔商务信息咨询（上海）有限公司 沪ICP备14040456号-5
About Merkle: The Data-Driven Customer Experience Company
About Merkle: The Data-Driven Customer Experience Company
Work
Services
Merkle Now
About
Careers
Locations
Back
Services
Consulting & Transformation
Experience & Commerce
Activation
Analytics & Data Platforms
Data & Identity
B2B
Back
Locations
North America
Europe
Middle East
Australia and Oceania
Asia Pacific
Back
United States
Back
Austria
Bulgaria
Czechia
Denmark
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Serbia
Spain
Sweden
Switzerland
United Kingdom
Back
United Arab Emirates
Back
Australia
New Zealand
Back
China
India
Singapore
Taiwan
Hong Kong
en
English
Deutsch
Español
繁體中文
en
de
es
zh
Contact Us
Contact Us
Hi, we're Merkle
We help the best companies in the world create irresistibly personal, transformative customer experiences.
Hi, we're Merkle
We help the best companies in the world create irresistibly personal, transformative customer experiences.
Hi, we're Merkle
We help the best companies in the world create irresistibly personal, transformative customer experiences.
Hi, we're Merkle
We help the best companies in the world create irresistibly personal, transformative customer experiences.
Hi, we're Merkle
We help the best companies in the world create irresistibly personal, transformative customer experiences.
Hi, we're Merkle
We help the best companies in the world create irresistibly personal, transformative customer experiences.
We’re the data-driven customer experience company.
We spend every day connecting, creating, and curating intelligent experiences fueled by a deep understanding of the customer in every moment. And as a top global player with 30+ years in the space, we dream bigger—and deliver better.
We’re the data-driven customer experience company.
We spend every day connecting, creating, and curating intelligent experiences fueled by a deep understanding of the customer in every moment. And as a top global player with 30+ years in the space, we dream bigger—and deliver better.
WHAT WE’RE ABOUT
We’re the data-driven customer experience company.
We spend every day connecting, creating, and curating intelligent experiences fueled by a deep understanding of the customer in every moment. And as a top global player with 30+ years in the space, we dream bigger—and deliver better.
WHAT WE’RE ABOUT
We’re the data-driven customer experience company.
We spend every day connecting, creating, and curating intelligent experiences fueled by a deep understanding of the customer in every moment. And as a top global player with 30+ years in the space, we dream bigger—and deliver better.
WHAT WE’RE ABOUT
We’re the data-driven customer experience company.
We spend every day connecting, creating, and curating intelligent experiences fueled by a deep understanding of the customer in every moment. And as a top global player with 30+ years in the space, we dream bigger—and deliver better.
WHAT WE’RE ABOUT
We’re the data-driven customer experience company.
We spend every day connecting, creating, and curating intelligent experiences fueled by a deep understanding of the customer in every moment. And as a top global player with 30+ years in the space, we dream bigger—and deliver better.
Our expertise runs deep.
Our expertise runs deep.
Our expertise runs deep.
Our expertise runs deep.
Our expertise runs deep.
Our expertise runs deep.
Rooted in data
Our robust data capabilities include data science, customer data management, predictive analytics, testing and optimization, and more.
Powered by technology
We’re experts in technical architecture, systems integration, cloud architecture and migrations, and machine learning/AI, and more.
Guided by strategy
We chart the course with business strategy, organizational strategy, financial modeling, roadmapping, and campaign planning.
Inspired by design
We’re fluent in design, digital UX, product and service design, rapid prototyping, and physical/in-store experience design.
We partner with the best across multiple industries.
We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.
OUR PARTNERS
OUR INDUSTRIES
We partner with the best across multiple industries.
We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.
OUR PARTNERS
OUR INDUSTRIES
We partner with the best across multiple industries.
We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.
OUR PARTNERS
OUR INDUSTRIES
We partner with the best across multiple industries.
We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.
OUR PARTNERS
OUR INDUSTRIES
We partner with the best across multiple industries.
We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.
OUR PARTNERS
OUR INDUSTRIES
We partner with the best across multiple industries.
We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.
OUR PARTNERS
OUR INDUSTRIES
Our leadership
ALL LEADERSHIP
Our leadership
ALL LEADERSHIP
Our leadership
ALL LEADERSHIP
Our leadership
ALL LEADERSHIP
Our leadership
ALL LEADERSHIP
Our leadership
ALL LEADERSHIP
Pete Stein
Global President and President, Merkle Americas
In his 25-year journey in the marketing industry, Pete Stein has demonstrated a steadfast commitment to helping world-class brands deliver extraordinary customer experiences. As Global President of Merkle and dentsu’s CXM Practice, Pete leads the development and delivery of its full breadth of capabilities that drive customer experience transformation. Pete partners across regions and practice areas to shape Merkle’s brand strategy and go-to-market value proposition.
Pete is responsible for global annual revenue approaching $2 billion and a workforce spanning 16,000 employees across 30+ countries, encompassing the Americas, EMEA, and APAC. His purview comprises a broad array of CXM competencies, including technology and customer strategy, customer data management, analytics and insights, enterprise AI, commerce and content platforms, digital experience design, CRM and customer service, messaging, and loyalty and promotions.
Taking a global perspective, Pete’s rich experience is underpinned by an innate understanding of regional market dynamics. His charge within Merkle also includes serving as President of Merkle Americas, a region that contributes to over 70% of the company’s global revenue and employs more than 7,000 people. Prior to this role, he held the position of Global Lead of Experience & Commerce, establishing Merkle’s E&C practice and fronting a global team of CXM experts focused on experience and commerce technologies and services. His responsibilities included recruiting, developing, and inspiring the team to achieve sustainable performance and retain deep client relationships globally by enabling seamless shopping experiences. Under Pete’s leadership, Merkle has been recognized as a leader by Ad Age, Forrester, Gartner, The Drum, IDC, Everest Group, and others, as well as technology partners including Adobe, Google, Salesforce, Pega, and Amazon Web Services.
Pete is a visionary steward of Merkle’s growth strategy, including M&A, and has played a pivotal role in evaluating and orchestrating the acquisition of several high-profile customer transformation and technology businesses – and steering their successful integration into the dentsu family of companies.
Passionate about fostering a unique, people-centric corporate culture, Pete is a devoted advocate for diversity, equity, and inclusion. He actively supports Merkle and dentsu’s DEI initiatives and personifies their dedication to transparency and accountability in their inclusivity goals. This commitment led Merkle to receive the Digital Revolution Award in EMEA for Diversity and Inclusion Employer of the Year in 2022.
Prior to joining Merkle in 2020, Pete served as the CEO of Huge, a global experience agency with 1,200 employees in 13 offices across the globe. Huge delivered world-class customer experience work to clients like Google, McDonalds, and P&G. Prior to that role, Pete spent more than 18 years at Razorfish, ultimately rising to global CEO of the organization. While at Razorfish, Pete expanded a base of digital offerings by creating new global capabilities in ecommerce, social, mobile, and programmatic media, delivering strong growth for clients.
Residing in New Jersey, Pete is actively involved in the advertising and digital community, having served on the Ad Council board and the Snap Client Council.
/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Pete-Stein-Headshot.jpg
Pete Stein
https://www.linkedin.com/in/petestein1
true
1
Read Bio
Margaret Wagner
President, Merkle EMEA
Margaret Wagner is the regional president of Merkle and CEO of dentsu’s Customer Experience Management (CXM) Service Line across Europe, the Middle East and Africa (EMEA). She leads a business of $400 million in annual revenue and 3,500 employees across 34 offices in 14 markets. She is responsible for leading and developing a regional organisation that delivers customer experience transformation for clients as well as partnering with dentsu’s Creative and Media Service Lines on broader transformation programmes.
Previously the UK and EMEA chief growth officer, Margaret built a regional platform for sales, alliances, and marketing that is consistent and scalable. These platforms support the growth of existing and new clients on complex customer experience transformation journeys across Merkle’s media, analytics, CX and technology service lines. She led our hugely successful Alliances business with key partners including Adobe, Google, Pega and Salesforce.
Margaret is a member of the Merkle Global Executive Committee and of the Regional Executive Team of Giulio Malegori, CEO, dentsu EMEA. She joined Merkle in Europe as it launched in the UK in 2015 after serving in senior leadership roles for RAPP and Wunderman. Margaret is the executive sponsor for Merkle's Gender pillar for the Diversity, Equity and Inclusion council.
Merkle is part of Dentsu, which provides best-in-class services and solutions in media, CXM, and creative that are designed to help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses.
/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Margaret-Wagner-Headshot-2.jpg
Margaret Wagner
https://www.linkedin.com/in/margaret-wagner-0714775/
true
2
Read Bio
Close
+16,000
Employees globally
50+
Locations worldwide
400+
World-class clients
+16,000
Employees globally
50+
Locations worldwide
400+
World-class clients
Our Culture
We’re a diverse, energetic, driven community of customer experience experts. Get to know us and the values we live by every day.
Read more
Diversity, Equity, & Inclusion
We believe an inclusive workplace creates happier employees and drives more creativity and innovation. Learn about our commitment to DEI.
Read more
Our History
Our heritage in data, technology, and analytics goes back to 1988. Discover how Merkle became the leader we are today.
Read more
Our work makes headlines.
ALL NEWS
Our work makes headlines.
ALL NEWS
Our work makes headlines.
ALL NEWS
Our work makes headlines.
ALL NEWS
Our work makes headlines.
ALL NEWS
Our work makes headlines.
ALL NEWS
February 28, 2024
Merkle Leaders Tapped to Join Salesforce Partner Advisory Boards
Read more
February 26, 2024
Merkle Leaders Named Sitecore Most Valuable Professionals
Read more
February 14, 2024
Consumers Value Service, Experiences, and Perks, Findings Detailed in Merkle’s 2024 Loyalty Barometer Report
Read more
February 06, 2024
Merkle Selected as Figma Signature Service Partner
Read more
We're in good company.
We’re part of the dentsu network of brands, and we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.
Visit dentsu
We're in good company.
We’re part of the dentsu network of brands, and we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.
Visit dentsu
We're in good company.
We’re part of the dentsu network of brands, and we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.
Visit dentsu
We're in good company.
We’re part of the dentsu network of brands, and we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.
Visit dentsu
We're in good company.
We’re part of the dentsu network of brands, and we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.
Visit dentsu
We're in good company.
We’re part of the dentsu network of brands, and we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.
Visit dentsu
Want to talk?
Get in contact
Get in contact with us
Legal Terms
Privacy Policy
Disclosure Policy
Cookie Notice
Email Preferences
Sitemap
Looking for Ralph Merkle? Click here.
© 2024 Merkle Inc.
dentsu
dentsu
Skip to main content
United States
Menu
Close
Global
(English)
Dentsu Group
(
English
|
日本語
)
Language Menu
Africa
(English)
Asia Pacific
(English)
Australia
(English)
Austria
(Deutsch)
Benelux
(Nederland
|
English
)
Brazil
(English
|
Portuguese
)
Canada
(Français
|
English
)
China
(中文
|
English
)
Denmark
(Dansk)
Finland
(Suomi)
France
(Français)
Germany
(Deutsch)
Greece
(English)
Hungary
(Hungarian
|
English
)
India
(English)
Indonesia
(English)
Ireland
(English)
Israel
(English)
Italy
(Italiano)
Japan
(English
|
日本語
)
MENA
(English)
New Zealand
(English)
Norway
(Norsk)
Poland
(Polski)
Southeast Europe
(English)
Spain
(Spanish)
Switzerland
(English)
Sweden
(English)
Taiwan
(中文
|
English
)
Turkey
(Türkçe)
UK
(English)
USA
(English)
Main Menu
Home
About Dentsu
dentsu
Our agencies
Our work
Diversity & Inclusion
Social impact
Our leadership
Solutions
Insights
Consumer Insights
Industry Insights
CMO Navigator
Blog
Subscription Center
Vision 2030
News
News releases
Newsroom
Careers
Careers & Job Opportunities
Hybrid work
Contact Us
Merkle
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
Learn more
0
Managed in Global Media
0
Managed Marketing Databases
0
Personalized Emails Delivered Annually
Merkle Named a Leader in IDC MarketScapes for Experience Build and Design Services
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has been named a Leader in four analyst reports.
Learn more
3 ways to accelerate an identity-centered marketing strategy
Learn how to use promotions and loyalty, not only to abstract value out of customer engagement, but also to close identity gaps and develop core data and experience differentiators.
Download ebook
View more work
Delivering Unique Customer Journeys
Large Auto Motors Manufacturer: Drive Your Ambition
MINI
Policies
Privacy policy
Cookies
Our Policies
Contact
Sitemap
Connect
Visit us on Instagram
Visit us on Facebook
Visit us on LinkedIn
Visit us on Twitter
Visit us on YouTube
营销大数据平台|CDP|营销数据中台 - Merkle美库尔|电通安吉斯 | 美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯
营销大数据平台|CDP|营销数据中台 - Merkle美库尔|电通安吉斯 | 美库尔官方网站 – 信之数据，达于成效 | 电通安吉斯
跳转到主要内容
美库尔
APAC
UK / EMEA
US / Global
旗下品牌
Outfox
Media Storm
4Cite
DigitalPi
Ugam
Filter
Happy Marketer
Namics
Merkle | DWA
Merkle RMG
联系我们
解决方案
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化与精准营销
数据分析与洞察
原生信息流推广
亚马逊国际推广服务
客户案例
思想领导力
2020营销使命
2019营销使命
人本营销
关于美库尔
公司介绍
新闻资讯
人才招聘
联系我们
首页
解决方案
客户案例
思想领导力
关于美库尔
联系我们
旗下品牌
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化与精准营销
数据分析与洞察
原生信息流推广
亚马逊国际推广服务
2020营销使命
2019营销使命
人本营销
公司介绍
新闻资讯
人才招聘
联系我们
Outfox
Media Storm
4Cite
DigitalPi
Ugam
Filter
Happy Marketer
Namics
Merkle | DWA
Merkle RMG
解决方案
SEM搜索引擎营销
营销大数据平台
用户体验与个性化营销
电商营销解决方案
CRM与客户忠诚度计划
SEO搜索引擎优化
营销自动化
数据分析与洞察
原生信息流推广
营销大数据平台
社交营销、数字营销、电子商务和基于云的软件技术的发展，意味着传统的营销已经无法在碎片化的多触点中实时与消费者互动。而营销大数据技术正逐步用软件替代传统的消费者接触点，成为吸引和留存用户的主要增长方式。美库尔（Merkle）可以与客户合作来定义、实施和管理市场营销大数据平台。我们具备深入的数据管理能力，可以整合所有客户和前景数据并提供完整视图，帮助客户获得定制化的、可衡量的收益，并快速获得的对市场变化和商业机会的真实洞察。
产品架构
应用
精准营销 个性化推荐 商业智能 用户运营
数据分析
客户画像实时行为分析
客户旅程分析舆情分析
客户分群 机器学习
客户价值分析 销售预测
归因分析营销效果评估
数据处理
跨渠道ID打通数据转换
线上线下数据整合 数据增强
标签计算 数据同步
流式计算 数据监控
数据清洗
数据接入
实时接入元数据自动采集
线上线下数据整合数据增强
离线接入 数据智能标注
流式计算 数据监控
数据解析数据存储
数据安全
单点登录
用户认证
权限管理
数据加密
数据脱敏
数据源
社交数据
CRM
网站数据
APP数据
三方数据
营销大数据平台方案包含
数据湖和营销数据库技术
美库尔的数据湖解决方案可以快速高效的把一个企业的所有原始数据（结构化与非结构化的、实时的与非实时的）统一存储在一个数据中心，并支持对各种各样的数据进行实时处理、分析和传输，从而帮助企业解决数据孤岛离散的现状，并快速获取有用的信息，提升数据洞察和运用能力。
先进的数据整合技术
·快速存储各种类型的线上线下数据
·智能数据结构预测并同步清洗和优化数据
·实时报表展示数据整合过程，状态和结果
全渠道数据管理
·处理来自多个数据源和供应商的数据的经验
·整合结构化和非结构化数据的经验
大数据实时处理
·实时处理大数据的能力和经验，包括批式和流式大数据
·对增量数据的实时处理和整合。
灵活易扩展的营销数据库
·给企业提供一个统一的数据模型，更好的支持全渠道营销活动和需求，多角度灵活分析。
CDP(客户数据平台)解决方案
美库尔的客户数据平台可以快速、高效地集成并融合来自营销、销售、CRM、客户服务等多个渠道的客户数据，提供数据清洗、治理和访问控制，为每位客户创建统一的档案，并能基于实时融合的数据对客户信息进行更新。持续更新的客户画像可以帮助企业更优的设计营销活动、提升营销效率和优化客户体验，从而促进企业业绩及利润的增长。
基于大数据技术
美库尔CDP是一个功能强大的可以高效管理线上线下数据的大数据管理平台
可视化的管理平台
传统的数据湖是一个黑盒，内部处理对客户端来说是模糊的。而美库尔的CDP可以为客户提供可视友好的操作界面
支持定制
美库尔CDP的灵活性和可扩展性，可根据客户自身不同业务的需求进行本地化和定制化。
美库尔CDP
实时响应
许多客户希望在数据湖与其他平台或应用程序之间获得实时响应。美库尔CDP很好地实现了这一功能
工具集成
美库尔CDP提供一组BI/Analysis/Campaign工具界面。客户可以直接从CDP查看报告。
访问控制
多重和跨系统数据转换导致复杂的数据访问管理。美库尔 CDP提供了一种简单的方法和唯一的入口来控制权限和保护客户端数据。
数据清洗和治理服务
美库尔的数据清洗和治理服务包括完整的处理数据的策略 -
收集、验证、存储、访问、保护和使用数据。数据治理的范畴还包括数据访问控制，谁可以来查看、使用、共享数据。经过清洗和治理过的数据将能更好的支持企业的应用和商业洞察。
网络大数据服务
美库尔通过定制化的网络爬虫程序，采集网络上的公开数据，并提供数据的清洗、分类、标签化和按需分析服务。可用于电商市场监控、市场分析、产品研发、产品定价、精准营销、
舆情监测等。
美库尔的联网识别(cR)技术服务
美库尔联网识别技术支持身份管理，包括对所有来自各种渠道或媒体的个人或匿名数据进行来源、捕获、清理、链接和集成的能力。在提供了传统的数据清理治理的同时，有效的集成了在线行为数据和离线数据，为最准确的基于人的营销计划提供全方位的数据支持。
营销技术和管理
数据营销闭环
我们把客户数据和营销环节做成标准化产品，基于这些产品，任何规模的企业都可以轻易地实现“找到目标客户—分析目标客户—对目标客户进行营销推送—引导目标客户进行消费”的全闭环。同时，我们针对客户生命周期的各个阶段也有相应的营销策略。不同行业的客户生命周期阶段切分不尽相同，营销重点也有不同。
精准营销
做好客户细分对于精准营销是非常有效的，我们对于现有客户和潜在客户分别制定不同的营销方案；个性化营销的目的是做到，在正确的时间，针对正确的客户，在正确的渠道，以正确的促销方式，推送正确的内容，满足不同客户的真实需求，做到千人千面。
丰富的MAT工具
营销自动化的应用能使营销过程变得简单，让企业能以更好的姿态去应对营销环境中各种巨大的变化。营销自动化的两个关键之处是营销过程的自动化和营销内容的精准化。其价值在于对营销过程中的各个环节和任务进行优先级排序，营销人员不用再手动整理各个营销任务，利用技术代替重复性的人力劳动，规模化地降低营销运营成本，提高投资回报率。因为丰富的营销经验，我们针对多样化的客户，使用不同的MAT工具，如SAS,
Unica, Redpoint, Adobe, Alterian, Oracle, Eloqua等，为客户提供更多的选择、更好的服务。
多种消息渠道集成
我们在多种渠道集成上都有非常成熟的技术和经验。在传统消息渠道，如电子邮件、直邮信件、电话营销等，我们为DELL, Sanofi,
UA，安吉星等非常多的客户提供了长期稳定的服务。
客户案例
巧克力糖果公司
营销大数据平台搭建
客户面临的挑战
作为一家行业内领先的巧克力糖果产品公司，在全球各地迅速拓展业务的同时，面临着的主要挑战是如何快速整合海量营销数据，以及如何实现数据资产的集中管理与共享访问。
客户需要一个能够实现数据集中化统一化管理的营销数据平台，使企业内不同团队和应用都能够快速合规地访问数据，获得一致的消费者数据洞察，并以此指导和优化营销计划。
美库尔的解决方案
为客户在公有云上搭建了一个营销大数据平台，为内外部应用与用户提供统一的数据服务，并作为营销平台用于指导和优化营销计划。
利用营销数据平台整合消费者线上线下互动历史，建立消费者身份图谱，实现跨平台跨设备的单一消费者视图的体系结构，并支持和第三方数据的快速集成和整合。
结果
· 新的数据平台实现了所有营销渠道的数据连接和消费者数据整合，并支持自动化营销活动和个性化交互
· 实现了营销数据的集中管理和统一分析
· 提供灵活快速的数据接口，实现了新的数据源可以在数个小时内完成接入和整合，提升了营销计划的执行速度
美库尔提供的服务
· 营销数据平台设计与实施
· 消费者数据打通与整合
· 营销数据平台托管
· 营销数据平台托管
merklechina@merkle.com
中国各地分公司
上海 北京 南京 广州
关于我们 公司介绍 新闻资讯 人才招聘 联系我们 思想领导力
解决方案 SEM搜索引擎营销 营销大数据平台 用户体验与个性化营销 电商营销解决方案 CRM与客户忠诚度计划 SEO搜索引擎优化
营销自动化与精准营销 数据分析与洞察 原生信息流推广
旗下品牌
© 2019 美库尔商务信息咨询（上海）有限公司 沪ICP备14040456号-5
China
China
Work
Services
Merkle Now
About
Careers
Locations
Back
Services
Consulting & Transformation
Experience & Commerce
Activation
Analytics & Data Platforms
Data & Identity
B2B
Back
Locations
North America
Europe
Middle East
Australia and Oceania
Asia Pacific
Back
United States
Back
Austria
Bulgaria
Czechia
Denmark
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Serbia
Spain
Sweden
Switzerland
United Kingdom
Back
United Arab Emirates
Back
Australia
New Zealand
Back
China
India
Singapore
Taiwan
Hong Kong
en
English
Deutsch
Español
繁體中文
en
de
es
zh
Contact Us
Contact Us
美库尔官方网站
Merkle美库尔是以数据为驱动、技术为核心的客户体验管理公司。在用户体验与个性化营销、数据、营销自动化、CRM和客户忠诚度管理、B2B、电商和数字化咨询等方面为客户提供全方位解决方案。
美库尔官方网站
Merkle美库尔是以数据为驱动、技术为核心的客户体验管理公司。在用户体验与个性化营销、数据、营销自动化、CRM和客户忠诚度管理、B2B、电商和数字化咨询等方面为客户提供全方位解决方案。
信之数据，达于成效
美库尔官方网站
Merkle美库尔是以数据为驱动、技术为核心的客户体验管理公司。在用户体验与个性化营销、数据、营销自动化、CRM和客户忠诚度管理、B2B、电商和数字化咨询等方面为客户提供全方位解决方案。
信之数据，达于成效
美库尔官方网站
Merkle美库尔是以数据为驱动、技术为核心的客户体验管理公司。在用户体验与个性化营销、数据、营销自动化、CRM和客户忠诚度管理、B2B、电商和数字化咨询等方面为客户提供全方位解决方案。
信之数据，达于成效
美库尔官方网站
Merkle美库尔是以数据为驱动、技术为核心的客户体验管理公司。在用户体验与个性化营销、数据、营销自动化、CRM和客户忠诚度管理、B2B、电商和数字化咨询等方面为客户提供全方位解决方案。
信之数据，达于成效
美库尔官方网站
Merkle美库尔是以数据为驱动、技术为核心的客户体验管理公司。在用户体验与个性化营销、数据、营销自动化、CRM和客户忠诚度管理、B2B、电商和数字化咨询等方面为客户提供全方位解决方案。
我们的办公室
Location
Search
3
office locations in this market
Beijing
北京市朝阳区侨福芳草地大厦D座6层
(86+) 010-58735000
MerkleChina@merkle.com
Nanjing
江苏省南京市江北新区惠达路6号北斗大厦
12-13楼
(+86) 025-66100555
MerkleChina@merkle.com
Shanghai
上海市长宁区昭化路658
号海粟文化广场A栋5楼
MerkleChina@merkle.com
3
office locations in this market
释放你的激情，发掘你的潜力
美库尔是一家以数据和技术为驱动的客户体验管理公司，拥有30多年的历史。在我们的努力下，我们的客户在自身行业也同样拥有更强的竞争优势。我们相信,一个杰出的公司是建立在拥有优秀的人才和显著的成果之上的。 我们的业务蓬勃发展，离不开我们优秀的团队和最杰出的人才。
发现所有职位
释放你的激情，发掘你的潜力
美库尔是一家以数据和技术为驱动的客户体验管理公司，拥有30多年的历史。在我们的努力下，我们的客户在自身行业也同样拥有更强的竞争优势。我们相信,一个杰出的公司是建立在拥有优秀的人才和显著的成果之上的。 我们的业务蓬勃发展，离不开我们优秀的团队和最杰出的人才。
发现所有职位
释放你的激情，发掘你的潜力
美库尔是一家以数据和技术为驱动的客户体验管理公司，拥有30多年的历史。在我们的努力下，我们的客户在自身行业也同样拥有更强的竞争优势。我们相信,一个杰出的公司是建立在拥有优秀的人才和显著的成果之上的。 我们的业务蓬勃发展，离不开我们优秀的团队和最杰出的人才。
发现所有职位
释放你的激情，发掘你的潜力
美库尔是一家以数据和技术为驱动的客户体验管理公司，拥有30多年的历史。在我们的努力下，我们的客户在自身行业也同样拥有更强的竞争优势。我们相信,一个杰出的公司是建立在拥有优秀的人才和显著的成果之上的。 我们的业务蓬勃发展，离不开我们优秀的团队和最杰出的人才。
发现所有职位
释放你的激情，发掘你的潜力
美库尔是一家以数据和技术为驱动的客户体验管理公司，拥有30多年的历史。在我们的努力下，我们的客户在自身行业也同样拥有更强的竞争优势。我们相信,一个杰出的公司是建立在拥有优秀的人才和显著的成果之上的。 我们的业务蓬勃发展，离不开我们优秀的团队和最杰出的人才。
发现所有职位
释放你的激情，发掘你的潜力
美库尔是一家以数据和技术为驱动的客户体验管理公司，拥有30多年的历史。在我们的努力下，我们的客户在自身行业也同样拥有更强的竞争优势。我们相信,一个杰出的公司是建立在拥有优秀的人才和显著的成果之上的。 我们的业务蓬勃发展，离不开我们优秀的团队和最杰出的人才。
发现所有职位
管理团队
管理团队
管理团队
管理团队
管理团队
管理团队
黄飞 Derek Huang
美库尔中国首席执行官
陈奇 Keith Chen
美库尔中国CRM负责人
匡燕平 Cathy Kuang
美库尔中国B2B董事总经理
马骏 Hermes Ma
美库尔中国效果营销负责人
张璐 Lana Zhang
美库尔中国营销平台负责人
沙昕章 Alex Sha
美库尔中国电商营销总经理
邓毅 Bryan Deng
美库尔中国电商营销技术总监
王舒婷 Sharllin Wang
美库尔中国咨询业务负责人
戴栋栋 Susan Dai
美库尔中国财务总监
杨若雪 Shirley Yang
美库尔中国人事总监
陆培炜 Henry Lu
美库尔中国业务增长及分析部门负责人
浏览美库尔中国网站
发掘更多客户体验管理、数字化营销及转型解决方案、客户案例、思想领导力报告和新闻资讯等。
了解更多
浏览美库尔中国网站
发掘更多客户体验管理、数字化营销及转型解决方案、客户案例、思想领导力报告和新闻资讯等。
了解更多
浏览美库尔中国网站
发掘更多客户体验管理、数字化营销及转型解决方案、客户案例、思想领导力报告和新闻资讯等。
了解更多
浏览美库尔中国网站
发掘更多客户体验管理、数字化营销及转型解决方案、客户案例、思想领导力报告和新闻资讯等。
了解更多
浏览美库尔中国网站
发掘更多客户体验管理、数字化营销及转型解决方案、客户案例、思想领导力报告和新闻资讯等。
了解更多
浏览美库尔中国网站
发掘更多客户体验管理、数字化营销及转型解决方案、客户案例、思想领导力报告和新闻资讯等。
了解更多
Want to talk?
Get in contact
Get in contact with us
Legal Terms
Privacy Policy
Disclosure Policy
Cookie Notice
Email Preferences
Sitemap
Looking for Ralph Merkle? Click here.
© 2024 Merkle Inc.
美库尔公司_百度百科
司_百度百科 网页新闻贴吧知道网盘图片视频地图文库资讯采购百科百度首页登录注册进入词条全站搜索帮助首页秒懂百科特色百科知识专题加入百科百科团队权威合作下载百科APP个人中心收藏查看我的收藏0有用+10美库尔公司播报讨论上传视频数字营销服务商美库尔集团是全球以数据为驱动、技术为依托的高效能数字营销服务商。在过去30多年里，公司在数据、技术和分析方面的积累为其获取消费者洞察、实施以人为本营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有9000余名员工。 [1]美库尔于2016年加入了电通安吉斯集团。 [2]公司名称美库尔公司外文名Merkle Inc总部地点美国首都大华府成立时间1971年经营范围客户关系管理员工数9000余人 [3]目录1公司理念2公司愿景3解决方案4涉及行业5所获奖励公司理念播报编辑美库尔主张数据为驱动、技术为依托的“以人为本（Perople-Based Marketing）”的营销理念。People-Based Marketing (PBM，即以人为本的营销) ，是一个完整的、全链路的管理所有营销互动的方法，目的是为了在高速移动的时代，聚焦于最大化客户生命旅程的价值，以便更好地了解消费者。 [4]公司愿景播报编辑美库尔通过“以人为本”的营销帮助全球最佳品牌创造竞争优势美库尔坚持面向人的营销，而不是设备ID或类似人群这些“虚拟人”美库尔相信，营销的未来在于个性化，以数据为驱动、技术为依托，并通过创意来呈现。 [4]解决方案播报编辑SEM搜索引擎营销营销大数据平台用户体验与个性化营销电商营销解决方案CRM与客户忠诚度计划SEO搜索引擎优化营销自动化数据分析与洞察原生信息流推广 [5]涉及行业播报编辑美库尔注重于行业细分，以合作伙伴的形式，为客户提供服务。公司拥有专业数据分析能力的员工，他们以丰富的经验为企业建立客户关系。通过专业的咨询，运用先进的市场分析能力和基于数据的分析技术，美库尔已经在各行业都有了很成功的案例涉及的行业有：快速消费品行业医疗保健行业保险和资产管理行业非营利性机构零售行业零售银行和金融行业旅游，媒体和娱乐行业所获奖励播报编辑第七届中国全渠道零售决策者峰会，荣获“年度数字营销卓越服务商”。 [6]第四届WRE零售数字化转型峰会，荣获“最佳智慧零售服务商”。 [6]由于其在营销管理的卓越成绩，多次被媒体和研究机构，例如广告年代 (Advertising Age)、SmartCEO、Forrester Research, the Direct Marketing Association 评为最优秀的企业和快速成长奖。2012年1月，美库尔被广告年代评为“2012年最值得关注的公司”。新手上路成长任务编辑入门编辑规则本人编辑我有疑问内容质疑在线客服官方贴吧意见反馈投诉建议举报不良信息未通过词条申诉投诉侵权信息封禁查询与解封©2024 Baidu 使用百度前必读 | 百科协议 | 隐私政策 | 百度百科合作平台 | 京ICP证030173号 京公网安备110000020000Our Customer Experience Management Services | Merkle
Our Customer Experience Management Services | Merkle
Work
Services
Merkle Now
About
Careers
Locations
Back
Services
Consulting & Transformation
Experience & Commerce
Activation
Analytics & Data Platforms
Data & Identity
B2B
Back
Locations
North America
Europe
Middle East
Australia and Oceania
Asia Pacific
Back
United States
Back
Austria
Bulgaria
Czechia
Denmark
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Serbia
Spain
Sweden
Switzerland
United Kingdom
Back
United Arab Emirates
Back
Australia
New Zealand
Back
China
India
Singapore
Taiwan
Hong Kong
en
English
Deutsch
Español
繁體中文
en
de
es
zh
Contact Us
Contact Us
Services
Our industry-leading services and solutions transform customer experiences — and business as we know it.
Services
Our industry-leading services and solutions transform customer experiences — and business as we know it.
Services
Our industry-leading services and solutions transform customer experiences — and business as we know it.
Services
Our industry-leading services and solutions transform customer experiences — and business as we know it.
Services
Our industry-leading services and solutions transform customer experiences — and business as we know it.
Services
Our industry-leading services and solutions transform customer experiences — and business as we know it.
Consulting & Transformation
We’re leaders in transforming customer experiences with a focus on technology as the catalyst for change. We identify opportunities for innovation, develop strategies for growth, and power organizational change. Learn how we can guide your organization on the journey of transformation.
LEARN MORE
Consulting & Transformation
We’re leaders in transforming customer experiences with a focus on technology as the catalyst for change. We identify opportunities for innovation, develop strategies for growth, and power organizational change. Learn how we can guide your organization on the journey of transformation.
LEARN MORE
Consulting & Transformation
We’re leaders in transforming customer experiences with a focus on technology as the catalyst for change. We identify opportunities for innovation, develop strategies for growth, and power organizational change. Learn how we can guide your organization on the journey of transformation.
LEARN MORE
Consulting & Transformation
We’re leaders in transforming customer experiences with a focus on technology as the catalyst for change. We identify opportunities for innovation, develop strategies for growth, and power organizational change. Learn how we can guide your organization on the journey of transformation.
LEARN MORE
Consulting & Transformation
We’re leaders in transforming customer experiences with a focus on technology as the catalyst for change. We identify opportunities for innovation, develop strategies for growth, and power organizational change. Learn how we can guide your organization on the journey of transformation.
LEARN MORE
Consulting & Transformation
We’re leaders in transforming customer experiences with a focus on technology as the catalyst for change. We identify opportunities for innovation, develop strategies for growth, and power organizational change. Learn how we can guide your organization on the journey of transformation.
LEARN MORE
Experience & Commerce
We deliver connected experiences across every customer touchpoint through unmatched design, content, and commerce capabilities. We have decades of experience partnering with world-class brands across every major industry — and we’re here to put our expertise to work for you.
LEARN MORE
Experience & Commerce
We deliver connected experiences across every customer touchpoint through unmatched design, content, and commerce capabilities. We have decades of experience partnering with world-class brands across every major industry — and we’re here to put our expertise to work for you.
LEARN MORE
Experience & Commerce
We deliver connected experiences across every customer touchpoint through unmatched design, content, and commerce capabilities. We have decades of experience partnering with world-class brands across every major industry — and we’re here to put our expertise to work for you.
LEARN MORE
Experience & Commerce
We deliver connected experiences across every customer touchpoint through unmatched design, content, and commerce capabilities. We have decades of experience partnering with world-class brands across every major industry — and we’re here to put our expertise to work for you.
LEARN MORE
Experience & Commerce
We deliver connected experiences across every customer touchpoint through unmatched design, content, and commerce capabilities. We have decades of experience partnering with world-class brands across every major industry — and we’re here to put our expertise to work for you.
LEARN MORE
Experience & Commerce
We deliver connected experiences across every customer touchpoint through unmatched design, content, and commerce capabilities. We have decades of experience partnering with world-class brands across every major industry — and we’re here to put our expertise to work for you.
LEARN MORE
Activation
We help brands activate their audiences — and bring more value to every media touchpoint. We deliver the intelligence to deeply understand audiences, maximize each interaction, and drive attention and response that moves the needle. And, our deep expertise across industries means we understand yours.
LEARN MORE
Activation
We help brands activate their audiences — and bring more value to every media touchpoint. We deliver the intelligence to deeply understand audiences, maximize each interaction, and drive attention and response that moves the needle. And, our deep expertise across industries means we understand yours.
LEARN MORE
Activation
We help brands activate their audiences — and bring more value to every media touchpoint. We deliver the intelligence to deeply understand audiences, maximize each interaction, and drive attention and response that moves the needle. And, our deep expertise across industries means we understand yours.
LEARN MORE
Activation
We help brands activate their audiences — and bring more value to every media touchpoint. We deliver the intelligence to deeply understand audiences, maximize each interaction, and drive attention and response that moves the needle. And, our deep expertise across industries means we understand yours.
LEARN MORE
Activation
We help brands activate their audiences — and bring more value to every media touchpoint. We deliver the intelligence to deeply understand audiences, maximize each interaction, and drive attention and response that moves the needle. And, our deep expertise across industries means we understand yours.
LEARN MORE
Activation
We help brands activate their audiences — and bring more value to every media touchpoint. We deliver the intelligence to deeply understand audiences, maximize each interaction, and drive attention and response that moves the needle. And, our deep expertise across industries means we understand yours.
LEARN MORE
Analytics & Data Platforms
Our flexible, scalable solutions help brands take command of data to unlock the full potential of connected experiences. We’re the partner that can help you maximize your CX investments to drive more customer loyalty and unprecedented experience-led growth. Discover how we help businesses excel.
LEARN MORE
Analytics & Data Platforms
Our flexible, scalable solutions help brands take command of data to unlock the full potential of connected experiences. We’re the partner that can help you maximize your CX investments to drive more customer loyalty and unprecedented experience-led growth. Discover how we help businesses excel.
LEARN MORE
Analytics & Data Platforms
Our flexible, scalable solutions help brands take command of data to unlock the full potential of connected experiences. We’re the partner that can help you maximize your CX investments to drive more customer loyalty and unprecedented experience-led growth. Discover how we help businesses excel.
LEARN MORE
Analytics & Data Platforms
Our flexible, scalable solutions help brands take command of data to unlock the full potential of connected experiences. We’re the partner that can help you maximize your CX investments to drive more customer loyalty and unprecedented experience-led growth. Discover how we help businesses excel.
LEARN MORE
Analytics & Data Platforms
Our flexible, scalable solutions help brands take command of data to unlock the full potential of connected experiences. We’re the partner that can help you maximize your CX investments to drive more customer loyalty and unprecedented experience-led growth. Discover how we help businesses excel.
LEARN MORE
Analytics & Data Platforms
Our flexible, scalable solutions help brands take command of data to unlock the full potential of connected experiences. We’re the partner that can help you maximize your CX investments to drive more customer loyalty and unprecedented experience-led growth. Discover how we help businesses excel.
LEARN MORE
Data & Identity
Our industry-leading data and identity solutions help brands deeply understand customers on an individual level and deliver connected, personalized experiences. Learn more about our Merkury identity platform and other solutions that help businesses win in a cookieless world.
LEARN MORE
Data & Identity
Our industry-leading data and identity solutions help brands deeply understand customers on an individual level and deliver connected, personalized experiences. Learn more about our Merkury identity platform and other solutions that help businesses win in a cookieless world.
LEARN MORE
Data & Identity
Our industry-leading data and identity solutions help brands deeply understand customers on an individual level and deliver connected, personalized experiences. Learn more about our Merkury identity platform and other solutions that help businesses win in a cookieless world.
LEARN MORE
Data & Identity
Our industry-leading data and identity solutions help brands deeply understand customers on an individual level and deliver connected, personalized experiences. Learn more about our Merkury identity platform and other solutions that help businesses win in a cookieless world.
LEARN MORE
Data & Identity
Our industry-leading data and identity solutions help brands deeply understand customers on an individual level and deliver connected, personalized experiences. Learn more about our Merkury identity platform and other solutions that help businesses win in a cookieless world.
LEARN MORE
Data & Identity
Our industry-leading data and identity solutions help brands deeply understand customers on an individual level and deliver connected, personalized experiences. Learn more about our Merkury identity platform and other solutions that help businesses win in a cookieless world.
LEARN MORE
B2B
We help brands deliver seamless B2B experiences that meet customers where they are in every moment. Our connected commerce, research, and activation services ensure that brands win amid changing expectations and buying models. Learn how we can help you deliver more value — for better results.
LEARN MORE
B2B
We help brands deliver seamless B2B experiences that meet customers where they are in every moment. Our connected commerce, research, and activation services ensure that brands win amid changing expectations and buying models. Learn how we can help you deliver more value — for better results.
LEARN MORE
B2B
We help brands deliver seamless B2B experiences that meet customers where they are in every moment. Our connected commerce, research, and activation services ensure that brands win amid changing expectations and buying models. Learn how we can help you deliver more value — for better results.
LEARN MORE
B2B
We help brands deliver seamless B2B experiences that meet customers where they are in every moment. Our connected commerce, research, and activation services ensure that brands win amid changing expectations and buying models. Learn how we can help you deliver more value — for better results.
LEARN MORE
B2B
We help brands deliver seamless B2B experiences that meet customers where they are in every moment. Our connected commerce, research, and activation services ensure that brands win amid changing expectations and buying models. Learn how we can help you deliver more value — for better results.
LEARN MORE
B2B
We help brands deliver seamless B2B experiences that meet customers where they are in every moment. Our connected commerce, research, and activation services ensure that brands win amid changing expectations and buying models. Learn how we can help you deliver more value — for better results.
LEARN MORE
Want to talk?
Get in contact
Get in contact with us
Legal Terms
Privacy Policy
Disclosure Policy
Cookie Notice
Email Preferences
Sitemap
Looking for Ralph Merkle? Click here.
© 2024 Merkle Inc.